Dylan has an interesting post on his blog today about the “keep it simple, stupid” concept and how his team is applying it to the new happysheep newsletter, which debuted in inboxes everywhere earlier today.

Now, I’ve always been a strong supporter of using text e-mail over HTML in my daily e-mails - despite the fact that more and more of the Internet population seem to disagree with me - but we’ve been sending very graphical HTML Gameplanet Store Newsletters for years and it’s very much a habit that, so far, we haven’t tried to break.

With that said, one of the things on our list for our new site is a newsletter renovation. I think that we should take a leaf out of happysheep’s book and simplify so that the newsletters are 1) easier to write; 2) easier to read; 3) hopefully less likely to be filtered as spam and 4) easier to prepare.

Another thing we need to redo is the structure of our actual mailing lists. At the moment, if you’ve bought a PC Game, you will receive PC Game e-mails. That’s more or less how you subscribe to the list. What I’d like to do is give site users more options so that they can manage what they do and don’t receive without manually asking us to subscribe them, and without having to purchase anything first.

I’d love to hear thoughts on this…