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	<title>Comments on: Simplifying newsletters</title>
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	<description>Lost for words</description>
	<pubDate>Tue, 06 Jan 2009 05:55:38 +0000</pubDate>
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		<title>By: Dylan Bland</title>
		<link>http://matthew.peach.net.nz/2008/04/18/simplifying-newsletters/comment-page-1/#comment-7</link>
		<dc:creator>Dylan Bland</dc:creator>
		<pubDate>Fri, 18 Apr 2008 12:11:47 +0000</pubDate>
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		<description>Why not just try it, and see how it goes? Send out a couple of newsletters minus all the images, tighten up the text, and see what the response is like? You could even split the list in half...and try sending one half the fancy one, and one half the simple one, and see how they compare? I think letting people opt in to newsletters without purchasing is also a very good idea.</description>
		<content:encoded><![CDATA[<p>Why not just try it, and see how it goes? Send out a couple of newsletters minus all the images, tighten up the text, and see what the response is like? You could even split the list in half&#8230;and try sending one half the fancy one, and one half the simple one, and see how they compare? I think letting people opt in to newsletters without purchasing is also a very good idea.</p>
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