We’ve known for a long time with Gameplanet Store that our content needs to be the driving force behind people visiting on a regular basis, so we put a lot of work in to keep the site fresh with daily news, rotating features, frequently-updating top-sellers lists and so on. The content that really matters though is the product pages; because obviously it’s pretty hard to sell something if the potential buyer doesn’t quite know what it is.

We think we already invest more (wo)man hours into this area than any other online store in the country, and with our New Site coming soon we are renewing our focus on content and plan to take it to another level again.

The first step is our Music category. We’ve spent the last few days updating hundreds of music CDs so that they have more complete descriptions, images and, in many cases, track samples that you can listen to. At present we think that about half of our music catalog has great data, so although there’s a lot done there’s also a long way to go - but, if you watch carefully over the next couple of weeks, you will notice everything improving almost before your very eyes.

On a related note, we have been amused numerous times in the past to see employees in bricks-and-mortar gaming stores looking up GP Store whenever a customer makes an enquiry about the release date of an upcoming game. We’ve also noticed recently that our images - now that we’ve started watermarking them - appear to be quite popular with another major gaming store’s Web site. Apparently they haven’t noticed the watermark. I wouldn’t want to be the guy that has to redo all of those images once they realise.

We’re not quite sure whether it’s flattering or disappointing that other businesses - and even the customers of other businesses - find us to be such a useful resource. We guess we’re doing something right.